School District Marketing

Many people only associate the ideas of branding and marketing to businesses, not schools, but that’s a big mistake. Your school has to compete for students, quality staff and, therefore, funding! If you ignore school marketing, you do so at your own peril. Rio School District hired Godoy Studios in 2013 to market and showcase the successes of the district.

It’s essential for school administrators to realize that marketing your school is an important part of your job as your school's CEO. Because your school website tells the world who you are as educators, and the story you tell there, if not done well, it can weaken your likelihood of attracting new students, increasing enrollment, and keeping them through graduation.

In addition to developing and managing highly functional school sites, School Webmasters offers branding and communication services that include everything from using digital technology for sharing videos and designing logos and print materials to providing on-site public relations and communications support, a marketing course for the non-marketer, and social media management.

Marketing for schools highlights your successes, and creates raving fans--who will then continue to be part of your school marketing efforts year after year. In fact, school marketing is more a matter of telling your school's stories, sharing your pride in staff and student wins, and living your values.